6 Reasons Ford CEO Jim Hackett Decided To Deep-Six Its Sedans
In terms of psychological impact, Ford's decision to stop selling cars in the U.S. except for Mustang is reminiscent of when the Detroit Three deep-sixed iconic but superfluous brands over the last several years, including Mercury, Plymouth, Pontiac and Oldsmobile.
Just 10 years ago, some of these same Ford car models -- Fusion, Focus and Fiesta -- were the pride of the company's fleet, the answer to $4-a-gallon gasoline. Just two years ago, domestic production of Focus was deemed so important that it was one of the biggest rhetorical footballs in the 2016 presidential campaign.
Ford CEO Jim Hackett is dropping them now for at least six reasons ... read more