The Ford Mustang Won The American Muscle Car Sales Race In 2019
In the end, it wasn’t even close.
Three months after the Dodge Challenger blew the Ford Mustang away on the third quarter reports, the pony car pulled away for a commanding full-year win among American muscle cars.
Ford moved 17,124 in the fourth quarter to finish 2019 at 72,489, handily beating the Challenger’s final tally of 60,997.
Dodge sold 18,301 of the aging coupes – which originally debuted in 2008 – in the third quarter on the back of a “Power Dollars” promotion that offered $10 per horsepower in incentives ranging from $2,920 to $7,970, depending on the model, but followed that up with just 14,298 more deliveries through the end of the year.
The Chevrolet Camaro ended the year a distant third with 48,265 sales after a flat quarter, despite receiving an emergency styling update late in the year in an effort to improve its appeal.
