Pony Magic: The History of the Ford Mustang Logo
The legendary Ford Mustang pony logo was almost a cougar, a chess piece or a musical note.
Allegro, Avanti, Torino and Cougar — they’re the original suggestions for a new car Ford was producing in the 1960s. Thankfully, the Blue Oval settled on Mustang, and like the galloping pony logo, it was off to the races.
Fifty-some years later, we’ve seen a bunch of evolutions to this particular equine, which is always galloping west (left). According to Lee Iacocca, “The Mustang is a wild horse, not a domesticated racer,” which he said after the horse was placed the opposite way, to look the way it does on a horse racing track.
Now let’s look back at the history of the famous trademark.
