Ford Excursion Trademark Gets Renewed
Good news for fans of SUVs with more interior space than a New York apartment?
Since its discontinuation in 2006, Ford's gargantuan, Super Duty-based Excursion SUV has become something of a cult classic. For more than two decades, the F-250-based SUV has held the distinction of being the longest SUV ever mass-produced at 226.7 inches, making it still an inch longer than the colossal new Chevrolet Suburban — and quite a monster at towing. Giant car fans would rejoice if Ford were to announce the Excursion's return, and it's possible a trademark filing we recently dug up could give them hope.
On April 24, Ford filed for the rights to the Excursion name with the United States Patent and Trademark Office (USPTO), marking its first new bid for the moniker in more than a decade and its only application for the trademark with the USPTO since July 1998.
Unlike Ford's original 1996 filing, which granted it the rights to the name as pertaining to "motor vehicles, namely, automobiles, trucks, vans, and their structural parts," 2020's application notably adds the provision to use the moniker for "electric vehicles, sport utility vehicles, [and] off-road vehicles."
Could the Excursion come back as an EV this time?
