Ford Averages over 100 F-150 Pickups Sold per Hour, 24/7
If you wonder how important the F-150 is to Ford, look no further than its insane sales statistics.
The Ford F-150 is a big deal. So big that if it were its own brand, it would be bigger than McDonald's, according to Automotive News. It would also be bigger than 3M, you know, “the multinational conglomerate operating in the fields of industry, worker safety, U.S. health care and consumer goods.” When a new F-150 comes out, it’s an even bigger deal. Let’s see how big.
For 2018, the average transaction price, according to Kelley Blue Book, for an F-150 was $47,174. Also in 2018, Ford moved more than 909,000 versions of the pickup. That’s almost $43 billion in truck revenue alone.
Over the past three years, Ford averaged about 900,000 F-150’s sold per year. If you divide that by 365, it sells 2,486 F-150 trucks per day, every day. That translates to 103 F-150 pickups per hour, 24 hours a day, seven days a week. Ford has sold 1.7 trucks per minute, every minute of the day, for the past three years. That’s why the 14th-generation F-150 pickup is such a big deal. Additionally, its two main competitors were both new in 2019.
Let's consider those competitors: Ram averaged 557,000 trucks per year over the last three years, and the Chevy Silverado was slightly higher at 582,000 per year. Those break down to 1.06 trucks per minute and 1.1 trucks per minute, respectively. Some quick math shows America buys roughly four Detroit Three trucks per minute!
