Ford’s Summer of Bronco Sizzling
More than 165,000 people placed $100 deposits for online ordering within the three weeks after the Bronco’s July 13 unveiling. Ford originally intended to build 2,000 specially marked “First Edition” models, but the plan has been increased to 7,000.
During his long automotive career, Mark LaNeve, Ford’s vice president-sales and marketing, estimates he has participated in more than 200 product introductions but few, very few, have been as exciting as this summer’s launch of the Ford Bronco family.
Customer response to the reveal of three all-new Bronco models has been “unprecedented” in Ford history, with more than 165,000 people placing $100 deposits for orders online in the first three weeks since the unveiling in early July.
“More are rolling in every day,” LaNeve says. Ford originally intended to build 2,000 specially marked “First Edition” models, but the plan has been increased to 7,000, he says.
