Ford Bronco Turns 55 Years Old
As Bronco turns 55 years old, Ford celebrates with all-new Bronco adventure concepts, first Off-Roadeo location and Baja race plans.
First Bronco family adventure concepts show how hundreds of factory-backed accessories make Bronco two-door, four-door and Bronco Sport personalization, performance and off-road utility easy and more affordable
First of four Bronco Off-Roadeo locations announced; Austin, Texas, location opening in summer 2021 offers an off-roading adventure playground for beginners and expert off-roaders
As Bronco brand’s extreme demonstration of Built Wild™ DNA, Bronco R returns to the next SCORE Baja 1000; race prototype continues to serve as test bed for Built Wild Capability, Extreme Durability Testing and Innovative Design
Response to the all-new Bronco has been unprecedented, with record visits to Ford.com and reservations exceeding 165,000 for the two- and four-door models in just three weeks
In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalization easier and more affordable. Bronco, Ford’s new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to Baja 1000.
“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personalize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.
