Here's How Jeep Is Training Its Dealerships To Take On The 2021 Ford Bronco
Jeep’s latest sales training material for dealerships is meant to help the staff fend off competition posed by Ford’s fresh-from-the-oven 2021 Bronco. This means pointing out Jeep Wrangler’s advantages over its interloping FoMoCo competitor, all the while taking a few shots at the newcomer. Check it out.
The Bronco has drawn tons of attention since the off-roader debuted in July, and not just from the buying public, but from the dominant player in the segment, Jeep. In fact, the Auburn Hills, MI-based SUV brand teased a V8 variant of its Jeep Wrangler on the very day that Ford introduced the Bronco.
If that’s not enough to convince you that Jeep is taking the Blue Oval’s convertible entry seriously, check out the Bronco Information Sheet, apparently put together by the Fiat Chrysler Performance Institute, an organization whose job is to educate dealerships on new products and vehicle service procedures.
