Ford Deepens Commitment to American Manufacturing, Celebrates Production Start of All-New F-150, Breaks Ground on New Electric F-150 Plant at Historic Rouge Center

Ford Deepens Commitment to American Manufacturing, Celebrates Production Start of All-New F-150, Breaks Ground on New Electric F-150 Plant at Historic Rouge Center

  • Ford begins production of all-new F-150 pickup, on sale at dealers starting in November

  • Ford’s $700 million investment in the historic Rouge Complex includes a new high-tech manufacturing home for the all-new, all-electric F-150 coming to market in mid-2022

  • The all-electric Ford F-150 is the most powerful F-150 yet — purpose-built for Americans who need to get the job done

  • New study by Boston Consulting Group finds the best-selling F-Series pickup contributes approximately 500,000 jobs to the U.S. economy

  • Ford launches new brand campaign under the theme “Built for America,” highlighting Ford’s commitment to building in America and strengthening the country’s manufacturing base

Ford announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.

The new manufacturing center at the Dearborn-based Rouge Center, once complete, will add 300 jobs and is part of a $700 million investment in building the all-new F-150 lineup, including the first-ever F-150 PowerBoost hybrid. The new jobs will support battery assembly and production of the F-150 PowerBoost hybrid and fully electric F-150.

Including investments for Bronco and Ranger at the Michigan Assembly Plant in Wayne, Mich., announced last year, Ford plans to invest more than $1.45 billion and create approximately 3,000 jobs over the next three years in Michigan alone.

“We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150,” said Bill Ford, executive chairman, Ford Motor Company. “This year’s COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work.”

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