2021 Ford Bronco Sport: Raised By Goats
The (almost) true story behind the power, immense capability of all-new Ford Bronco Sport.
The first spot celebrating the launch of the all-new Ford Bronco Sport is “Raised by Goats,” a piece that creates a mythical origin story of the vehicle featuring live goats and horses, and details how it developed its impressive off-road capability
The spot is the first of three produced by Wieden+Kennedy New York; the first two highlight the Bronco Sport G.O.A.T. Modes equipped with up to seven terrain management modes, while the third focuses on its versatility and customization options
The all-new Ford Bronco Sport expands the rugged Bronco family of 4x4-only vehicles, giving outdoor adventurers Bronco off-road capability, durability and technology
So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region. Sturdy, confident and now immensely capable, the horse transforms — into the adventure-ready, all-new Ford Bronco® Sport.
