How The New Ford Bronco Was Designed For Easy Customization and Endless Personalization
The new Ford Bronco was designed for easy customization and endless personalization.
Confidence to customize: Exclusive Bronco® two- and four-door modular platform allows owners to easily create the 4x4 of their dreams, whether it’s a simple grille change and new fender flares or building out a full custom machine
Game-changing: Modifications are quick, easy and extensive – off-road customization is limited only by your imagination; create a wide-open rock crawler with tube doors and open fenders in an afternoon or reconfigure an all-weather camper for next weekend
Future-proof: Today’s innovative modular design positions Bronco as the hub for a burgeoning aftermarket parts and customization industry to grow – and for customers to continuously reconfigure their Bronco well into the future
The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.
“Whether your goal is to build the ultimate desert racer or rock crawling rig — or both with the same vehicle — the Bronco modular design provides the ease and confidence to create a 4x4 that is as unique as each of our customers,” said Bronco design chief Paul Wraith. “Because of that ease and flexibility, no two Broncos should ever be alike.”
(photo credit: Ford)
