Ford F-150 Lightning Wins 2023 North American Truck Of The Year
Ford F-150 Lightning Wins 2023 North American Truck Of The Year; Third Consecutive NACTOY Truck Of The Year Win For Ford.
The Ford F-150 Lightning is charging into the new year as the North American Truck of the Year™. This is the latest award in the electric truck’s trophy case and marks the third straight NACTOY Truck of the Year award for Ford. It’s also the fifth NACTOY award for Ford in the past three years.
“Earning North America's Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible,” said Jim Farley, Ford president and CEO. “We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck. We’ve started delivering Lightnings from the factory with a fantastic new user interface update to improve the driver experience that we’ll also roll out to all of our Lightning owners over-the-air.”
The F-150 Lightning is the best-selling electric truck in the U.S. since its launch in May 2022, with sales totaling 15,617, helping Ford to become the No. 2 EV automaker in the U.S. in 2022.
“When America's best-selling vehicle goes electric you know the transition has momentum,” said Karl Brauer, NACTOY juror and freelance journalist for Forbes. “Ford's effort to create an all-electric F-150 is remarkable because it combines the standard truck's dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It's really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.”
To win the North American Truck of the Year, vehicles must be new or substantially changed for the year. The jury of 50 professional automotive journalists from across North America choose a winner based on innovation, design, safety, performance, technology, user experience, driver satisfaction and value.
(photo credit: Ford)
