2024 Ford Bronco Raptor Black Appearance Package Debuts Under Total Solar Eclipse
Ford Bronco Raptor Black Appearance Package joins Code Orange package, giving customers yet another way to pair extreme desert capability with style that only comes with a Bronco badge
The Bronco Raptor Black Appearance Package made its debut in front of 150 Bronco owners under an appropriately dark sky, during the April 8 total solar eclipse
The Black Appearance Package’s new style details come with the same capability that’s made Bronco Raptor a Baja 1000 winner
Under dramatically darkened skies, and in front of owners at the Bronco Off-Roadeo Texas, Ford introduced the 2024 Ford Bronco Raptor Black Appearance Package. A mix of Shadow and Matte black exterior features, the new option package gives the Bronco Raptor’s go-over-any-terrain capability a sinister new look.
The Black Appearance Package comes with a striking Shadow Black painted roof complemented by matching mirror caps, a painted roll bar, and fender flares, all in the same shade, to create striking contrasts with the Raptor’s bold paint catalog. Bronco Raptor also comes with a Matte Black steel bumper, skid plate, and tow hooks.
The Shadow Black painted roll bar is reminiscent of the contrasting roll bar on the sixth-generation concept Bronco SUVs and the painted skid plate comes in response to current Bronco Raptor customers who have painted the skid plates themselves.
Unique Raptor body-side and hood decals round out the package’s $4,995 MSRP, which customers can order at the end of April.
“Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance,” said Bronco Brand Manager Jason Hyde. “The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.”
Current Bronco customers got the first look at the Bronco Raptor’s new Black Appearance Package during an owner-exclusive event at Bronco Off-Roadeo in Austin, Texas, at an appropriately dark time: under the backdrop of the April 8 total solar eclipse.
The Black Appearance Package follows the vibrant Code Orange package introduced in 2023.
(photo credit: Ford)
